Privacy Policy

Data protection declaration

This data protection declaration provides information about how we process personal data in connection with our activities and operations, including our website under the domain name halloalfred.ch. In particular, we provide information about what personal data we process, how we process it, and where we process it. We also provide information about the rights of individuals whose data we process.

We may publish additional privacy policies or other information on data protection for individual or additional activities and operations.

We are subject to Swiss law and any applicable foreign law, in particular that of the European Union (EU) with the European General Data Protection Regulation (GDPR).

The European Commission recognized in its decision of July 26, 2000 that Swiss data protection law ensures adequate data protection. In its report dated January 15, 2024, the European Commission confirmed this adequacy decision.

Table of contents

1. Contact addresses

The responsible party in terms of data protection law is:

Dennis Eitner Altertainment AG Dorfstrasse 6 8805 Richterswil

alfred@halloalfred.ch

In individual cases, third parties may be responsible for processing personal data or there may be joint responsibility with third parties. We will be happy to provide data subjects with information about the respective responsibility upon request.

Data protection officer or data protection consultant

We have the following data protection officer or data protection consultant as a point of contact for data subjects and authorities in the event of inquiries relating to data protection:

Dennis Eitner Dorfstrasse 6 8805 Richterswil

dennis@altertainment.ch

2. Terms and legal basis

2.1 Terms

Data subject: Natural person about whom we process personal data.

Personal data: All information relating to an identified or identifiable natural person.

**Sensitive personal data: ** Data about trade union, political, religious, or philosophical views and activities, data about health, privacy, or ethnic or racial origin, genetic data, biometric data that uniquely identifies a natural person, data about criminal and administrative penalties or prosecutions, and data about social assistance measures.

Processing: Any handling of personal data, regardless of the means and procedures used, such as querying, comparing, adapting, archiving, storing, reading, disclosing, obtaining, recording, collecting, deleting, disclosing, arranging, organizing, storing, changing, disseminating, linking, destroying, and using personal data.

European Economic Area (EEA): Member States of the European Union (EU) as well as the Principality of Liechtenstein, Iceland, and Norway.

2.2 Legal basis

We process personal data in accordance with Swiss law, in particular the Federal Act on Data Protection (Data Protection Act, DSG) and the Ordinance on Data Protection (Data Protection Ordinance, DSV). We process personal data or personal information in accordance with at least one of the following legal bases, insofar as the European General Data Protection Regulation (GDPR) applies:

  • Art. 6 para. 1 lit. b GDPR for the necessary processing of personal data for the performance of a contract with the data subject and for the implementation of pre-contractual measures.
  • Art. 6 para. 1 lit. f GDPR for the necessary processing of personal data to safeguard legitimate interests – including the legitimate interests of third parties – provided that the fundamental freedoms and rights and interests of the data subject do not prevail. Such interests include, in particular, the long-term, people-friendly, secure, and reliable performance of our activities and operations, ensuring information security, protecting against misuse, enforcing our own legal claims, and complying with Swiss law.
  • Art. 6 para. 1 lit. c GDPR for the necessary processing of personal data to fulfill a legal obligation to which we are subject under the applicable law of Member States of the European Economic Area (EEA).
  • Art. 6 para. 1 lit e GDPR for the necessary processing of personal data for the performance of a task carried out in the public interest.
  • Art. 6 para. 1 lit. a GDPR for the processing of personal data with the consent of the data subject.
  • Art. 6 para. 1 lit. d GDPR for the necessary processing of personal data to protect the vital interests of the data subject or another natural person.
  • Art. 9 para. 2 ff. GDPR for the processing of special categories of personal data, in particular with the consent of the data subjects.

The European General Data Protection Regulation (GDPR) refers to the processing of personal data as the processing of personal data and the processing of particularly sensitive personal data as the processing of special categories of personal data (Art. 9 GDPR).

3. Nature, scope, and purpose of the processing of personal data

We process personal data that is necessary to enable us to carry out our activities and operations in a sustainable, people-friendly, secure, and reliable manner. The personal data processed may fall into the categories of browser and device data, content data, communication data, metadata, usage data, master data including inventory and contact data, location data, transaction data, contract data, and payment data. The personal data may also constitute sensitive personal data.

We also process personal data that we receive from third parties, obtain from publicly available sources, or collect in the course of our activities and operations, insofar as such processing is permissible.

We process personal data, where necessary, with the consent of the data subjects. In many cases, we may process personal data without consent, for example to fulfill legal obligations or to protect overriding interests. We may also request consent from data subjects if their consent is not required.

We process personal data for the period necessary for the respective purpose. We anonymize or delete personal data in particular in accordance with statutory retention and limitation periods.

4. Automation and artificial intelligence (AI)

We may process personal data automatically or use artificial intelligence to process personal data.

We may use profiling to automatically evaluate certain personal aspects relating to data subjects. Profiling is used, for example, to analyze or predict interests, behavior, or personal preferences.

We will inform you in individual cases about decisions that are based solely on automated processing of personal data and that have legal consequences for you or significantly affect you (automated individual decisions).

5. Disclosure of personal data

We may disclose personal data to third parties, have it processed by third parties, or process it jointly with third parties. Such third parties are in particular specialized providers whose services we use.

We may disclose personal data to banks and other financial service providers, authorities, educational and research institutions, consultants and lawyers, interest groups, IT service providers, cooperation partners, credit and economic information agencies, logistics and shipping companies, marketing and advertising agencies, media, organizations and associations, social institutions, telecommunications companies, insurance companies, and payment service providers, for example. 6. Communication ----------------- We process personal data in order to communicate with individuals as well as with authorities, organizations, and companies. In doing so, we may disclose personal data to insurance companies, and payment service providers.

6. Communication

We process personal data in order to communicate with individuals, authorities, organizations, and companies. In doing so, we process in particular data that a data subject provides to us when contacting us, for example by letter or email. We may store such data in an address book or using similar tools.

Third parties who provide us with data about other persons are obliged to ensure the data protection of these data subjects independently. In particular, they must ensure that such data is accurate and may be transferred.

7. Data security

We take appropriate technical and organizational measures to ensure data security commensurate with the respective risk. With our measures, we ensure in particular the confidentiality, availability, traceability, and integrity of the personal data processed, without however being able to guarantee absolute data security.

Access to our website and our other digital presence is secured by transport encryption (SSL / TLS, in particular with Hypertext Transfer Protocol Secure, abbreviated HTTPS). Most browsers warn you before you visit a website without transport encryption.

Like all digital communication, our digital communication is subject to mass surveillance without cause or suspicion by security authorities in Switzerland, the rest of Europe, the United States of America (USA), and other countries. We have no direct influence on the processing of personal data by secret services, police agencies, and other security authorities. We also cannot rule out the possibility that a data subject may be subject to targeted surveillance.

8. Personal data abroad

We process personal data in principle in Switzerland and in the European Economic Area (EEA). However, we may also export or transfer personal data to other countries, in particular for processing or to have it processed there.

We may export personal data to all countries on Earth and elsewhere in the universe , provided that the law there is in accordance with the decision of the Swiss Federal Council and – if and to the extent that the General Data Protection Regulation (GDPR) is applicable – also in accordance with the decision of the European Commission guarantees adequate data protection.

We may transfer personal data to countries whose laws do not guarantee adequate data protection if data protection is guaranteed for other reasons, in particular on the basis of standard data protection clauses or other suitable safeguards. In exceptional cases, we may export personal data to countries without adequate or appropriate data protection if the specific data protection requirements are met, for example, the express consent of the data subjects or a direct connection with the conclusion or execution of a contract. Upon request, we will gladly provide data subjects with information about any guarantees or provide a copy of any guarantees.

9. Rights of data subjects

9.1 Data protection claims

We grant data subjects all claims in accordance with applicable law. Data subjects have the following rights in particular:

  • Information: Data subjects may request information as to whether we process personal data relating to them and, if so, what personal data is involved. Data subjects shall also receive the information necessary to assert their data protection rights and to ensure transparency. This includes the personal data processed as such, but also information on the purpose of processing, the duration of storage, any disclosure or export of data to other countries, and the origin of the personal data.
  • Rectification and restriction: Data subjects may rectify inaccurate personal data, complete incomplete data, and restrict the processing of their data.
  • Right to express your own point of view and right to human review: Data subjects may express their own point of view and request review by a human being in the case of decisions based solely on automated processing of personal data that have legal consequences for them or significantly affect them (automated individual decisions).
  • Deletion and objection: Data subjects may have personal data deleted (“right to be forgotten”) and object to the processing of their data with effect for the future.
  • Data disclosure and data transfer: Data subjects may request the disclosure of personal data or the transfer of their data to another controller.

We may defer, restrict, or refuse the exercise of data subjects' rights within the limits permitted by law. We may inform data subjects of any conditions that must be met in order to exercise their data protection rights. For example, we may refuse to provide information in whole or in part on the grounds of confidentiality obligations, overriding interests, or the protection of other persons. We may also refuse to delete personal data in whole or in part, in particular with reference to statutory retention obligations.

We may charge a fee for exercising these rights in exceptional cases. We will inform the persons concerned in advance of any costs.

We are obliged to take appropriate measures to identify persons who request information or assert other rights. Affected persons are obliged to cooperate.

9.2 Legal protection

Affected persons have the right to enforce their data protection claims through legal channels or to file a complaint with a data protection supervisory authority.

The data protection supervisory authority for private controllers and federal agencies in Switzerland is the Federal Data Protection and Information Commissioner (FDPIC).

European data protection supervisory authorities are organized as members of the European Data Protection Board (EDPB). In some member states of the European Economic Area (EEA), data protection supervisory authorities are structured along federal lines, particularly in Germany.

10. Use of the website

10.1 Cookies

We may use cookies. Cookies – both our own cookies (first-party cookies) and cookies from third parties whose services we use (third-party cookies) – are data that are stored in the browser. Such stored data are not necessarily limited to traditional cookies in text form.

Cookies can be stored in the browser temporarily as “session cookies” or for a specific period of time as so-called permanent cookies. “Session cookies” are automatically deleted when the browser is closed. Permanent cookies have a specific storage period. Cookies enable us, in particular, to recognize a browser when you visit our website again and thus, for example, to measure the reach of our website. However, permanent cookies can also be used for online marketing, for example.

Cookies can be deactivated, restricted, or deleted in whole or in part at any time in your browser settings. The browser settings often also allow for the automatic deletion and other management of cookies. Without cookies, our website may not be fully available. We actively seek your express consent to the use of cookies, at least to the extent required by applicable law.

For cookies used for success and reach measurement or for advertising, a general objection (“opt-out”) is available for numerous services via AdChoices (Digital Advertising Alliance of Canada), the Network Advertising Initiative (NAI), YourAdChoices (Digital Advertising Alliance) or Your Online Choices (European Interactive Digital Advertising Alliance, EDAA).

10.2 Logging

We may log at least the following information for each access to our website and other digital presence, provided that this information is transmitted to our digital infrastructure during such access: Date and time including time zone, IP address, access status (HTTP status code), operating system including user interface and version, browser including language and version, individual subpages of our website accessed including the amount of data transferred, last website accessed in the same browser window (referrer).

We log such information, which may also constitute personal data, in log files. The information is necessary to enable us to provide our digital presence in a permanent, user-friendly, and reliable manner. The information is also necessary to ensure data security, including by third parties or with the help of third parties.

10.3 Tracking pixels

We may incorporate tracking pixels into our digital presence. Tracking pixels are also known as web beacons. Tracking pixels – including those of third parties whose services we use – are usually small, invisible images or scripts written in JavaScript that are automatically retrieved when you access our digital presence. Tracking pixels can collect at least the same information as is logged in log files.

11. Notifications and communications

11.1 Success and reach measurement

Notifications and communications may contain web links or tracking pixels that record whether an individual communication has been opened and which web links have been clicked on. Such web links and tracking pixels may also record the use of notifications and communications on a personal basis. We require this statistical recording of usage for success and reach measurement in order to be able to send notifications and communications effectively and in a user-friendly manner, as well as permanently, securely, and reliably, based on the needs and reading habits of the recipients.

11.2 Consent and objection

You must always consent to the use of your email address and other contact addresses, unless the use is permitted for other legal reasons. We may use the “double opt-in” procedure to obtain double confirmation of your consent. In this case, you will receive a message with instructions for double confirmation. We may log the consent obtained, including IP address and time stamp for evidence and security reasons.

You may in principle object to receiving notifications and communications such as newsletters at any time. By doing so, you can also object to the statistical collection of usage data for the purpose of measuring success and reach. We reserve the right to send you notifications and communications in connection with our activities and operations.

11.3 Service providers for notifications and communications

We send notifications and communications with the help of specialized service providers.

We use the following in particular:

12. Social media

We are present on social media platforms and other online platforms in order to communicate with interested parties and provide information about our activities and operations. In connection with such platforms, personal data may also be processed outside Switzerland and the European Economic Area (EEA).

The general terms and conditions (GTC) and terms of use as well as data protection declarations and other provisions of the individual operators of such platforms also apply. These provisions provide information in particular about the rights of data subjects directly vis-à-vis the respective platform, including, for example, the right to information.

Users of social media platforms have the option of logging in or registering with our online offering using their corresponding user account (“social login”). The respective terms and conditions of the social media platforms concerned apply.

13. Third-party services

We use the services of specialized third parties to enable us to carry out our activities and operations in a sustainable, people-friendly, secure, and reliable manner. These services enable us, among other things, to embed functions and content into our website. When embedding such content, the services used collect the IP addresses of users at least temporarily for technical reasons.

For necessary security-related, statistical, and technical purposes, third parties whose services we use may process data in connection with our activities and operations in aggregated, anonymized, or pseudonymized form. This includes, for example, performance or usage data in order to provide the respective service.

We use the following in particular:

13.1 Digital infrastructure

We use services from specialized third parties to provide the digital infrastructure required for our activities and operations. These include, for example, hosting and storage services from selected providers.

We use the following in particular:

13.2 Digital content

We use services from specialized third parties to integrate digital content into our website. Digital content includes, in particular, image and video material, music, and podcasts.

We use the following in particular:

13.3 Payments

We use specialized service providers to process payments securely and reliably. The legal texts of the individual service providers, such as general terms and conditions (GTC) or data protection declarations, apply in addition to the processing of payments.

In particular, we use:

14. Success and reach measurement

We try to measure the success and reach of our activities and operations. In this context, we may also measure the impact of third-party information or examine how different parts or versions of our digital presence are used (A/B testing method). Based on the results of the success and reach measurement, we can, in particular, correct errors, strengthen popular content, or make improvements.

In most cases, the IP addresses of individual users are collected for the purpose of measuring success and reach. In this case, IP addresses are always shortened (“IP masking”) in order to comply with the principle of data minimization through pseudonymization.

Cookies may be used to measure success and reach, and user profiles may be created. Any user profiles created may include, for example, the individual pages visited or content viewed on our digital presence, information about the size of the screen or browser window, and the location (at least approximately). As a matter of principle, any user profiles are created exclusively in pseudonymized form and are not used to identify individual users. Individual third-party services to which users are registered may be able to associate the use of our online offering with the user account or user profile for the respective service.

We use the following in particular:

15. Final notes on the data protection declaration

We have created this data protection declaration using the data protection generator from data protection partner.

We may update this data protection declaration at any time. We will inform you of any updates in an appropriate manner, in particular by publishing the current data protection declaration on our website.